It is evident that logistics is a fast growing industry in the world with fierce competition. And if the owners of the logistics companies want to build its name in this industry, having a strong advertising strategy is absolutely non-negotiable.
So,with so many innovations in media popping up every day and marketing options to choose from, one can be at a loss to know which advertising option to pick.
In our today’s blog post we shall analyze the benefits of digital marketing for the logistics company and how Murmur can innovatively advertise the logistics services.
Let’s Start With the Benefits of Digital Advertising
Advertise Via Tools Related To Your Business Sector
Now, as transportation is most probably a major part of the company’s operations, advertising on transit media would be the way to go about it. For example, taking into consideration human psychology, a logistics advertisement on a mode of transportation should be more effective the same way a microwave advertisement is on a cookery channel.
Via Murmur, logistics companies can promote their services on the delivery bags, by that reaching each potential customer of their services.
Bus Advertising Still In Power
Bus advertising is mostly available in the form of back panel, side panels, front panel and inner body branding. But,compared to other types of transit advertising it is a little costlier, but it is worth it, because logistics companies get more impressions through inside branding.
Every Corner of the Public Transport Matters
Advertising in public transport precincts like metro stations and airports can give ads of logistics companies many quality impressions as people there waiting for their ride with nothing to do. For example, companies could put its logistics advertisements practically anywhere from metro pillars to the benches at the airport.
With Murmur, logistics companies can advertise services by using one of the innovative and eye-catching tools, such as LCD backpacks. The backpack walkers show the ads in any location, that’s of interest of the customer. Moreover, with the sensor vision, our customers receive the accurate data on how potential clients have interacted with their ads.
Brand Awareness in Logistics
In order to make the logistics advertising effective, companies should select the right channels that would be suitable particularly for their logistics company. For example, radio, TV, and print publications as well as social media platforms and SEO optimization.
SEO Optimization Is The Core Element
Consider that many people search for logistics companies and services on the web by typing the corresponding requests in Google. So, it is highly important that the company has a business website that is optimized for search engines.
Social Media Is Everything
The most widely used social media platforms these days are Instagram, Facebook, YouTube. And they provide an opportunity to promote the business there as well as directly communicate with the customers. However, companies should rely on these channels only in case your target audience tends to use them on the daily basis.
So,the importance of social media, especially hyping has always been at the forefronts of Murmur Inc. Via HypeIQ platform, logistics companies will be able to create the buzz around their services on every social media platform.
Targeting Potential Clients Comes First
Logistics companies need to communicate with their potential customers. As a supply chain or logistics company, they have a very targeted customer base. So, the main goal shouldn’t be the number of visitors, views, or even click-through rate. The companies should focus on engaging a smaller audience that would benefit from its services and the information provided to them.
Treating Customer Engagement Process Is Important
For supply chain and logistics companies, customer engagement is incredibly important. As logistics companies interact with their audience they will build trust with them. So it will lead to turning the current customers into the ambassadors, retains customers, and decrease customer acquisition costs.
By digitalizing customer engagement process, logistics companies will be able to attract more customers to its services. Via Murmur’s tale top screens mainly distributed to restaurants, logistics companies can promote their services in front of the every visitor.
About Murmur Table Top Screens
As mentioned above Murmur Table Top Displays can show the menu via QR code, charge the phone, as well as show various ads. Additonally, our displays can be used for loyalty purposes, if the restaurant’s customers have bonus cards.
Need to mention that Murmur Table Top Screens will be able to function with button, that inform the waiters to take the order without customers’ waiting and calling for them.
The pandemic turns people to be more health-conscious. And,in order to avoid having physical contact with anyone outside their households as much as possible our screens soon to have a scan function for the QR code to settle customers’ payment.
About the Hype IQ
Hype IQ – is a platform focused on creating a buzz around the product or service the clients provide. And,here’s the concept of the platform:
1. Clients confirm the plan by indicating general information about their marketing
target
2. Murmur’s AI (Artificial Intelligence) system use the most modern marketing
tactics for the quick buzzing effect around the brand
About Murmur’s Advertising Tools:
Carefully chosen marketing strategy is all you need. That’s why start to advertise your tv show or online content by using Murmur’s innovative tools. And your ad will not only be displayed on the billboards, potential customers will be able to see it on holograms, table top screens, delivery bags all around the city. Moreover, by using our Street IQ Platform, you customers can create the ad, try its different variations and see what works best for you. Also,HypeIQ will help to find the most suitable professionals for the digital promotion of your brand.
Change your approach to advertising with Murmur.
For more information visit: https://www.murmurcars.com/
Sources:
https://www.linkedin.com/pulse/5-reasons-supply-chain-logistics-companies-need-digital-luke-waller
https://www.themediaant.com/blog/logistics-ads/
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