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What is the Difference Between Out-of-Home Advertising and Digital?

Advertising is one of the most important strategies businesses employ when it comes to promoting their brand, product, or mission in order to create consumer attention or buzz.
Advertising is a growing field, as advancements in technology have allowed businesses to reach out to the masses within seconds to endorse their brand, product, or mission.

Businesses are no longer limited in how they choose to reach their potential consumers. Businesses can use out-of-home advertising (OOH) where they employ flyers, billboard advertising, or newspaper ads to reach consumers, or they can reach the consumers directly in their own homes using digital advertising.

Advertisements are everywhere. It is important for businesses to understand that the right, location-based advertising, along with either out-of-home advertising or digital advertising, will help their business find success.

Location-based advertising is important to businesses, because no matter how good a slogan, ad, video, or jingle is if it doesn’t match the customer’s interests then it will be ignored and will not promote a business. Good advertising includes their audience, and tailors their ad based on location of the business, directions, weather, and how to best to draw in the people who are interested in a businesses’ brand, product, or mission.

This can be achieved by creating a flyer or billboard that makes local customers feel valued and entices them to come to the business location and shop or through an ad on their phone that is rich in media.

Both out-of-home advertising and digital advertising can bring great results when keeping location-based advertising in mind.        


Everything you need to know about out-of-home advertising.

Out-of-home advertising (OOH) was the main form of advertising in the 19th century. Out-of-home advertising (OOH), simply refers to any advertisements that were viewed by consumers outside of their homes.

For example, businesses relied on newspapers to run ads, which promoted their brand, product, or mission. Businesses also depend on billboard advertising or passed out flyers to create interest in their brand, product, or mission.  Businesses using out-of-home advertising (OOH) also promoted themselves on benches, vehicles, car-top billboards, or walls.  Modern OOH advertising includes flash mobs and digital billboards.

What is Digital OOH?

With the creation of digital/electronic billboards, out-of-home advertising (OOH) is transitioning, and new possibilities are being created in advertising. These new possibilities are referred to as digital out-of-home advertising (DOOH). Digital/electronic billboards allow businesses to promote their brand, product, or mission not only using stationary images but also use animated pictures. Businesses used these sales tactics to sway the populist into supporting a certain cause, like war, or convince consumers their product was simply better than the rest.

Digital out-of-home by using Vision AI and Wi-Fi can target your target audience and show personalized ads based on viewers’ gender, age, geo-location, device type.


Combine OOH with Digital Advertising to Grow Business.

As technology advanced, the Internet was created and brought new possibilities to how companies could advertise and promote themselves. This form of advertisement is known as digital advertising, which refers to any advertising that is done through email, online ad banners, search engine ads, or social media.

Platforms like Facebook, Instagram, Linked In, Twitter, and other social media sites allow businesses to advertise directly to the consumer without the person having to leave their home. Businesses could create sites that not only promoted their brand, product, or mission, but allowed consumers to search, follow, and interact with a company directly.
The creation of search engines, like Google, allows consumers to find whatever product, company, or business they have a need for in seconds.

Businesses today spend billions of dollars on digital advertising to create visually appealing sites to draw in customers, ads that run on popular videos or websites, or even make their companies come up at the top of search engine lists. Ads that stand out will be noticed first and draw in more consumer interest.

Both out of home advertising (OOH)/digital-out-of-home advertising (DOOH) and digital media advertising are still widely used forms of advertising today. Each has benefits and limitations and can be an asset to a business looking to attract customers. Out-of-home advertising (OOH) may seem like a dated form of advertisement, but it too has evolved with the times and still brings in billions of dollars a year as well.

For example, car-top billboards in large cities can reach thousands of people a day. Digital billboards aren’t just motionless signs anymore; they can change images, and become mini commercials to help promote businesses.

Attractive and well-placed outdoor ads can increase awareness and draw in more customers.

Ads displayed using out-of-home advertising (OOH) or digital out-of-home advertising (DOOH) have an advantage over digital advertising because these ads cannot be eliminated using an ad blocker.

The consumer has no control over where ads are placed or how long the ad runs.
Out-of-home advertising (OOH)/digital-out-of-home advertising (DOOH) advertisement’s success will depend upon whether or not it is in a good location and if it is attention grabbing enough to make a consumer stop and take notice of it.
There is no way to target a consumer individually, but ads can be placed and timed to run when a chosen audience is more likely to see it. Knowing if advertisements are working is also hard to determine, as common eCommerce tools, such as impressions count or conversions, cannot be applied to out of home advertising (OOH)/digital out-of-home advertising (DOOH).

With advanced technology like AI, Machine Learning out-of-home advertising can be digitized and businesses can segment ad distribution and audience segmentation.

Digital advertising is highly effective when helping companies reach consumers because digital content is easy to send and share. Companies can directly interact with consumers, and consumers can share thoughts and recommendations, not only with the company but with other consumers as well.

Word of mouth is a very helpful form of advertisement. Businesses can also use digital advertisements to directly target consumers’ interests and send ads that direct them to their website.
The success of advertisements can also be tracked with common e-Commerce tools, such as an impressions count or conversions. Digital advertising is highly competitive and businesses must compete for consumer attention. Ads that don’t stand out or are placed on unpopular sites won’t receive as much attention. Consumers can also block pop-up ads with adblocking software or may choose to pay a small fee to eliminate ads in their video or gaming applications.
Both out of home advertising (OOH)/digital-out-of-home advertising (DOOH) and digital media advertisements will help a business promote its brand, product, or mission and find new consumers.

The right advertisements are the key to helping a business grow, gain name recognition, and reach a wide variety of consumers. Using location-based advertising helps businesses put ads in the right places to be noticed; all that is left is to choose which strategy is best for your business, out-of-home advertising or digital advertising.

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