A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of a large segment of your audience, based on the data you’ve collected from user research and web analytics.
Actionable buyer personas reveal insights about your buyers’ decisions—the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo.
Customer Personas are very important and based on them, marketers build advertising, marketing strategy.
To build a customer persona you need to collect a lot of data like customer surveys, web analytics, real-time marketing data, etc.
Murmur is disrupting and simplifies the process of creating a customer persona by providing real-time customer and behavioral data. This helps marketers to better understand their customers and react to their behavior by personalizing ads which improves conversion rate.
How Murmur enriches the customer persona?
You upload your customer persona into the Murmur platform and based on provided information platform will show you in real-time where your ideal customers are walking, hanging out in real-time.
Murmur will segment your target audiences by combining real-time demographics, geographics, behavior data.
This data allows you better understand your target audiences and build a solid marketing strategy.
Real-time data helps to decrease CAC (customer acquisition cost ) by showing ads to the person where it most matters.
Here is an example:
Mike`s Handyman services know that their ideal customer persona is family living in residential, with income around $80K, probably have 2-3 kids, they took credit and plan for remodeling.
Mike`s handyman services uploads that info into the Murmur web app sees where a lot of people visit HomeDepot, data show info like demographics, geo-location, behavior.
Mike decided to advertise with Murmur and created the ad. Now Murmur will start showing ads and record data viewers like gender, age, interest based on he wears, median income, geo-location, mood, device mac address, and more.
AI will automatically segment the initial customer persona and provide more info on how audiences look like.
Mike created Ad based on audiences age, age, geolocation, weather, date, time
Now with Murmur, Mike`s handyman services know that their target customers have different parameters like mood, audience attributes, age, gender, interest, weather, date, time.
Without Murmur you knew that the customer persona has only 4 parameters, Now with Murmur you know 14 parameters.
More marketers know about their target audiences, more they can improve ads and cut down the cost of CAC.
Murmur`s Vision AI will tell you exactly how your target audience looks like, what they feel, excited about.
Now marketers will have more understanding about their target audiences.
In addition, Murmur will also auto-suggest to marketers what ads they should show to those segmented audiences in order to get the maximum engagement, conversion rate.