Nearly 90% of respondents in Azerbaijan noted that provocative visuals hold no sway over their purchasing choices- source: Insights IQ

On February 29th, 2024, the Insights IQ platform delved into the minds of 250 individuals residing in Baku, Azerbaijan, to uncover insights on a crucial aspect of modern consumerism: the significance of product images. The survey aimed to understand how pivotal visuals are in the decision-making process of shoppers. Here’s what we discovered:

1. The Weight of Visuals in Shopping

Remarkably, 65% of respondents hailing from districts like Yasamal and Binagadi emphasized the paramount importance of product images during their shopping escapades. Conversely, a notable 40% of individuals from the Sabunchu district appeared indifferent towards this aspect.

This discrepancy highlights the diverse attitudes prevalent within different communities towards the role of visuals in purchasing decisions.

2. The Craving for Professionalism

Approximately 75% of those surveyed expressed a preference for professional, vivid images that vividly showcase the unique features of a product. They desire images that tantalize the senses and pique curiosity.

Conversely, residents of Khatai and Khazar districts displayed a penchant for amateur photographs, suggesting a spectrum of aesthetic tastes across the city.

3. The Impact of Provocative Imagery

Despite the allure of provocative images, nearly 90% of respondents asserted that such visuals hold no sway over their purchasing choices. However, a minority, constituting 10% of those surveyed in the Yasamal district, admitted to being influenced by these photos.

4. Balancing Authenticity and Information

An overwhelming 85% of participants stressed the importance of striking a delicate balance between authenticity and information in product promotion.

They emphasized the need for transparent communication and accurate representation, spanning districts like Khatai, Binagadi, and Nizami.

5. The Swift Gaze

In today’s fast-paced world, the window of opportunity for product images to captivate attention is fleeting. Around 65% of respondents confessed to spending less than 30 seconds scrutinizing an image, while 40% allotted merely a minute.

This underscores the necessity for captivating visuals that leave a lasting impression within a short timeframe.

Empowering Insights Through Insights IQ

In a world inundated with choices, understanding consumer preferences is paramount for businesses. Through Insights IQ platform, both corporate entities and individuals alike can effortlessly create and conduct online surveys tailored to their specific needs. With the ability to target any part of the world, city, or district, Insights IQ facilitates the seamless collection of valuable data, empowering decision-makers to stay ahead in an ever-evolving marketplace.

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