We want to see Walmart and Target brands in Azerbaijan

In today’s global marketplace, understanding consumer preferences is paramount for businesses aiming to expand into new territories. On February 15th, 2024, Insights IQ, a leading online survey platform, focused on shedding light on their preferences regarding international brands and shopping experiences. With 250 respondents participating in the survey, the findings offer valuable insights into the burgeoning Azerbaijani market.

Sustainable Shopping: A Growing Demand

A notable trend among Azerbaijani consumers, with almost 55% expressing a desire for more sustainable malls in the country. This emphasis on sustainability reflects a global shift towards eco-conscious consumption practices.

Azerbaijani consumers are increasingly prioritizing environmentally friendly options, signaling an opportunity for businesses to cater to this demand and embrace sustainable initiatives in their operations.

Diverse Food Options: A Craving for Culinary Variety

Furthermore, 25% of respondents expressed a desire for more food options within shopping malls. This inclination towards culinary diversity underscores the importance of gastronomic experiences in shaping consumer choices.

Businesses looking to enter the Azerbaijani market can capitalize on this trend by offering a wide array of dining options that cater to diverse tastes and preferences.

Entertainment Enrichment: Fostering Leisure Experiences

20% of respondents emphasized the importance of more entertainment activities in shopping malls. This signifies a growing appetite for experiential retail environments that go beyond traditional shopping experiences.

Desired International Brands: Walmart and Target Take Center Stage

When it comes to international brands, the survey revealed clear preferences among Azerbaijani consumers.

A significant 45% expressed a desire to see Walmart enter the Azerbaijani market, while 50% indicated their interest in having Target stores in Baku. These findings underscore the focus on bringing these coveted names to Azerbaijani consumers.

Public Transport Preference: Accessibility Matters

An overwhelming majority of respondents, nearly 75%, stated that they use public transport to access shopping malls.

This emphasizes the importance of accessibility and convenience in consumer decision-making. Businesses must consider transportation infrastructure and connectivity when establishing their presence in Azerbaijan.

Frequent Mall Visits: A Habitual Affair

The survey also revealed that almost 85% of respondents visit malls several times a week, indicating the central role that these retail destinations play in Azerbaijani consumer lifestyles.

This high frequency of mall visits presents opportunities for businesses to engage with consumers and cultivate brand loyalty through personalized experiences and tailored offerings.

Insights IQ: Empowering Online Survey Solutions

Insights IQ provides businesses with a robust platform to gather valuable consumer insights, enabling informed decision-making and strategic planning. With the aid of online survey platforms like Insights IQ, businesses can harness the power of data-driven insights to drive growth and success in the Azerbaijani market.

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